Contact Us

Reach out to us with any questions and/or suggestions you might have.

Looking forward hearing from you.

 

Western Gateway
London, England, E16 1FA

+44 (0)203 637 7401

Good Hotel London is a floating platform introducing the profit for non-profit business model into the London hotel scene. Located in the Royal Victoria Docks, offering good views over the city of London and river Thames. 
Good Hotel connects you with the destination, offers a premium hotel experience and the opportunity to do something back for the local community while travelling. 

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Design

Good Hotel London is not a design hotel. Design is used to create an experience that embodies the mission of the Good Group: Premium hospitality with a cause.  A hotel experience designed with eye for detail, reflecting the local. Not in a traditional way, but by creating an inviting context for genuine interaction between our people - staff & guests.

 

Two young Dutch designers took on the challenge of designing the floating Good Hotel London. 
Remko Verhaagen, Art Director and Sikko Valk, Lead Designer about the design:

Design

Good Hotel London is not a design hotel. Design is used to create an experience that embodies the mission of the Good Group: Premium hospitality with a cause.  A hotel experience designed with eye for detail, reflecting the local. Not in a traditional way, but by creating an inviting context for genuine interaction between our people - staff & guests.

 

Two young Dutch designers took on the challenge of designing the floating Good Hotel London. 
Remko Verhaagen, Art Director and Sikko Valk, Lead Designer about the design:

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PURE

Pure is premium to us. We didn’t design golden taps or use marble tabletops to create a premium look and feel. We found luxury in simplicity and originality. Much like you would see in a Dutch home, we mixed design classics by Lensvelt and Moooi with everyday design from Hema and the items we designed ourselves for Good Hotel. This natural mix gives the interior its unique personal character.

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CONTRAST

We were looking for the right blend of the industrial and the natural. Showing the construction and sturdiness of the building and combining it with elements, materials and textures that make you feel right at home. 

It is in the balance of contrasts, where different worlds meet and where you will find the most interesting stories and create lasting impressions. That's what we want our guests to experience and enjoy.

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CHARACTER

In the same way that we give opportunities to our team - regardless their background or skills, we like to think of imperfection as a sign of character. We used natural, no non-sense materials, colours and textures such as steel, concrete and wood and took our inspiration from the conceptual approach of Dutch design.